Hire ip licensing & custom characters
in San Diego.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
San Diego corporate character work peaks during Comic-Con — branded mascots and themed performers for sponsor activations across the Gaslamp, IP-safe costumed characters for booth photo activations inside the SDCC, and corporate clients who want a character moment for their convention-week private event. Outside SDCC, we staff branded mascots for North County retail openings (Carlsbad LEGOLAND-adjacent, Encinitas wellness brands), Petco Park family-day brand activations, and themed performers for corporate murder mysteries and immersive events. Roster includes performers experienced with Hall H–scale crowds and convention-floor IP enforcement realities. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves San Diego and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. San Diego runs three distinct event markets in parallel: the San Diego Convention Center on Harbor Drive (Comic-Con, ASCO, Esri UC, J.P. Morgan biotech week spillover), the UTC / Sorrento Valley biotech and defense corridor, and the East Village / Gaslamp / Petco Park entertainment district. We staff trade-show booths and lead-capture for SDCC and the biotech calendar, brand activations along the Embarcadero, ballpark family days at Petco Park, and college-football activations at Snapdragon Stadium. Our roster leans bilingual EN/ES and includes Comic-Con-savvy character performers and on-camera hosts who can hold a Hall H crowd.
- IP Licensing & Custom Characters dispatched anywhere in San Diego
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at San Diego venues we know.
Other character experiences we offer in San Diego.
IP Licensing & Custom Characters in nearby cities:
Questions San Diego buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a San Diego brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in San Diego and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across San Diego and builds equity over time.
What's the timeline for a custom character build for a San Diego brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in San Diego and across San Diego with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the San Diego character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including San Diego and San Diego. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in San Diego W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in San Diego is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in San Diego today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.