Hire ip licensing & custom characters
in Carlsbad.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
San Diego corporate character work peaks during Comic-Con — branded mascots and themed performers for sponsor activations across the Gaslamp, IP-safe costumed characters for booth photo activations inside the SDCC, and corporate clients who want a character moment for their convention-week private event. Outside SDCC, we staff branded mascots for North County retail openings (Carlsbad LEGOLAND-adjacent, Encinitas wellness brands), Petco Park family-day brand activations, and themed performers for corporate murder mysteries and immersive events. Roster includes performers experienced with Hall H–scale crowds and convention-floor IP enforcement realities. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Carlsbad and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Carlsbad is the corporate-and-resort anchor of North County San Diego — LEGOLAND California pulls year-round family-brand activations, the Park Hyatt Aviara and Omni La Costa host major corporate offsites and golf-tournament hospitality, and the Carlsbad Village and ViaSat corporate corridor anchor a real conference calendar. We staff brand ambassadors and demo crews for LEGOLAND family-brand activations, registration and hospitality crews for golf-resort offsites at La Costa and Aviara, lead-capture for Callaway and TaylorMade brand events, and check-in hosts for Carlsbad Village retail and dining activations. Roster runs bilingual EN/ES with strong family-friendly character work available. All staff are 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Carlsbad
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Carlsbad venues we know.
Other character experiences we offer in Carlsbad.
IP Licensing & Custom Characters in nearby cities:
Questions Carlsbad buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Carlsbad brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Carlsbad and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across San Diego and builds equity over time.
What's the timeline for a custom character build for a Carlsbad brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Carlsbad and across San Diego with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Carlsbad character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Carlsbad and San Diego. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Carlsbad W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Carlsbad is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Carlsbad today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.