Showcraft
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Character Experiences · La Jolla

Hire ip licensing & custom characters
in La Jolla.

We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.

San Diego corporate character work peaks during Comic-Con — branded mascots and themed performers for sponsor activations across the Gaslamp, IP-safe costumed characters for booth photo activations inside the SDCC, and corporate clients who want a character moment for their convention-week private event. Outside SDCC, we staff branded mascots for North County retail openings (Carlsbad LEGOLAND-adjacent, Encinitas wellness brands), Petco Park family-day brand activations, and themed performers for corporate murder mysteries and immersive events. Roster includes performers experienced with Hall H–scale crowds and convention-floor IP enforcement realities. 100% W-2, AB-5 and AB-2257 compliant.

Showcraft serves La Jolla and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. La Jolla is San Diego's biotech-and-luxury anchor — the UTC / Sorrento Valley corridor houses Illumina, Qualcomm, and the broader life-sciences ecosystem, and the La Jolla Village and Cove keep luxury retail and resort hospitality in steady rotation. We staff brand ambassadors and lead-capture for biotech corporate launches at Salk Institute adjacencies and UTC, demo crews for Qualcomm partner days, premium check-in for resort offsites at La Valencia and Lodge at Torrey Pines, and family-day production at La Jolla Cove and Birch Aquarium. Roster includes a sub-pool of staff with science backgrounds for ASCO satellite events, J.P. Morgan biotech week dinners, and AACR adjacents. All staff are 100% W-2 and AB-5 compliant.

  • IP Licensing & Custom Characters dispatched anywhere in La Jolla
  • 100% W-2 staff (CA AB-5 / AB-2257 compliant)
  • Comprehensive GL + workers' comp on every event
  • COI naming your venue and additional insureds
  • Captain on-site for events with 6+ staff
Venues we staff · La Jolla

IP Licensing & Custom Characters at La Jolla venues we know.

Salk Institute (adjacent)
Birch Aquarium
Westfield UTC
FAQ · IP LICENSING & CUSTOM CHARACTERS in LA JOLLA

Questions La Jolla buyers ask about ip licensing & custom characters.

What does IP licensing mean at Showcraft for a La Jolla brand?+

We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in La Jolla and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across San Diego and builds equity over time.

What's the timeline for a custom character build for a La Jolla brand?+

Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in La Jolla and across San Diego with standard 2-3 week lead times for individual bookings.

Do we own the IP after Showcraft develops the La Jolla character?+

Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including La Jolla and San Diego. Licensing terms are spelled out in the build agreement.

Are the performers behind your licensed characters in La Jolla W-2 employees?+

Yes. Every performer who steps into a Showcraft-built licensed character in La Jolla is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.

READY WHEN YOU ARE

Hire ip licensing & custom characters in La Jolla today. on demand.

Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.