Hire ip licensing & custom characters
in Williamsburg.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
NYC corporate character work runs heaviest at Fifth Avenue and Soho retail flagship openings (custom branded mascots and themed performers to anchor the opening crowd), employer-brand family days produced by Manhattan financial and media corporates, and themed performers (period, prohibition-era, noir, sci-fi) for corporate murder mysteries and immersive offsite events at private Tribeca and Meatpacking venues. We staff custom mascots for Javits booth activations, themed performers for Fashion Week brand parties, and IP-safe costumed characters for Citi Field, Yankee Stadium, and Barclays Center family-day brand activations. Most of our NYC character pool is working actors — comfortable on camera and in front of executive audiences. All staff are 100% W-2.
Showcraft serves Williamsburg and the surrounding NY area with 100% W-2 talent, full insurance, and senior captains on every event. Williamsburg is Brooklyn's most active brand-pop-up neighborhood — Bedford Avenue and North 6th Street drive year-round CPG, fashion, and tech-DTC launches, the Williamsburg waterfront / Domino Park anchors summer brand-activation calendars, and the Brooklyn Steel / Music Hall of Williamsburg venues keep premiere and on-camera work in steady rotation. We staff brand ambassadors and sampling crews for Bedford Avenue and North 6th launches, hospitality teams for Domino Park and Williamsburg Hotel pop-ups, demo crews for warehouse-format activations, and on-camera-comfortable hosts for premieres at Brooklyn Steel and Music Hall. Roster skews young, creative, and on-camera-ready. Bilingual EN/ES with strong Spanish and Polish coverage. All staff are 100% W-2.
- IP Licensing & Custom Characters dispatched anywhere in Williamsburg
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Williamsburg venues we know.
Other character experiences we offer in Williamsburg.
IP Licensing & Custom Characters in nearby cities:
Questions Williamsburg buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Williamsburg brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Williamsburg and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across New York City and builds equity over time.
What's the timeline for a custom character build for a Williamsburg brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Williamsburg and across New York City with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Williamsburg character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Williamsburg and New York City. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Williamsburg W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Williamsburg is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Williamsburg today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.