Hire ip licensing & custom characters
in Manhattan.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
NYC corporate character work runs heaviest at Fifth Avenue and Soho retail flagship openings (custom branded mascots and themed performers to anchor the opening crowd), employer-brand family days produced by Manhattan financial and media corporates, and themed performers (period, prohibition-era, noir, sci-fi) for corporate murder mysteries and immersive offsite events at private Tribeca and Meatpacking venues. We staff custom mascots for Javits booth activations, themed performers for Fashion Week brand parties, and IP-safe costumed characters for Citi Field, Yankee Stadium, and Barclays Center family-day brand activations. Most of our NYC character pool is working actors — comfortable on camera and in front of executive audiences. All staff are 100% W-2.
Showcraft serves Manhattan and the surrounding NY area with 100% W-2 talent, full insurance, and senior captains on every event. Manhattan is the busiest single brand market in the country — every category runs here and every category runs hot. We staff Javits Center trade shows (NRF Big Show, NY NOW, ICFF, NYCC), Times Square brand activations and OOH stunts, Fashion Week shows in Chelsea and Hudson Yards, financial-services corporate events from FiDi up through Park Avenue, retail flagship openings in Soho and on Fifth Avenue, and culinary brand activations in the Meatpacking District. Our Manhattan roster is built specifically for the on-camera stakes of this city — working actors, Equity-trained hosts, runway-experienced models, and bilingual brand ambassadors across ES, FR, IT, MN, RU, and Korean. Every staff member is 100% W-2, NY Department of Labor compliant, and briefed on Manhattan-specific operational realities (loading docks, freight elevators, ADA ramps, NYPD permit reality).
- IP Licensing & Custom Characters dispatched anywhere in Manhattan
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Manhattan venues we know.
Other character experiences we offer in Manhattan.
IP Licensing & Custom Characters in nearby cities:
Questions Manhattan buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Manhattan brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Manhattan and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across New York City and builds equity over time.
What's the timeline for a custom character build for a Manhattan brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Manhattan and across New York City with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Manhattan character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Manhattan and New York City. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Manhattan W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Manhattan is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Manhattan today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.