Hire ip licensing & custom characters
in Queens.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
NYC corporate character work runs heaviest at Fifth Avenue and Soho retail flagship openings (custom branded mascots and themed performers to anchor the opening crowd), employer-brand family days produced by Manhattan financial and media corporates, and themed performers (period, prohibition-era, noir, sci-fi) for corporate murder mysteries and immersive offsite events at private Tribeca and Meatpacking venues. We staff custom mascots for Javits booth activations, themed performers for Fashion Week brand parties, and IP-safe costumed characters for Citi Field, Yankee Stadium, and Barclays Center family-day brand activations. Most of our NYC character pool is working actors — comfortable on camera and in front of executive audiences. All staff are 100% W-2.
Showcraft serves Queens and the surrounding NY area with 100% W-2 talent, full insurance, and senior captains on every event. Queens is the most demographically diverse county in the US — and operationally one of NYC's most active multilingual brand markets. Citi Field hosts the Mets and a heavy concert calendar, the USTA Billie Jean King National Tennis Center hosts the US Open every August / September, Long Island City drives Manhattan-adjacent waterfront brand activations, and Flushing's Asian food and retail corridor anchors community-event work. We staff brand ambassadors and lead-capture for US Open sponsor activations, hospitality crews for Citi Field Mets games, demo teams for LIC waterfront launches, and bilingual EN/ES/Mandarin/Korean/Bengali/Tagalog crews for Queens community-event work. All staff are 100% W-2.
- IP Licensing & Custom Characters dispatched anywhere in Queens
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Queens venues we know.
Other character experiences we offer in Queens.
IP Licensing & Custom Characters in nearby cities:
Questions Queens buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Queens brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Queens and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across New York City and builds equity over time.
What's the timeline for a custom character build for a Queens brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Queens and across New York City with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Queens character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Queens and New York City. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Queens W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Queens is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Queens today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.