Hire ip licensing & custom characters
in Santa Ana.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
OC corporate character work runs heaviest at Anaheim Resort District activations (where a portion of our character roster has prior Disneyland Resort and Universal training), Fashion Island and South Coast Plaza retail openings that want a branded mascot to anchor the crowd, and themed performers for murder mysteries and immersive corporate events at Newport and Irvine venues. Brand marketing teams use our characters for retail launches, family days hosted by employer brands, and themed corporate parties. Our OC character pool understands resort-district operational standards — character integrity, gesture, gait, and the boundary between IP-safe brand performance and trademarked properties. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Santa Ana and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Santa Ana is the cultural and civic anchor of Orange County — the OC government center, the Bowers Museum, the Discovery Cube, and the Downtown Santa Anita Arts District all anchor a real event calendar that the rest of OC underestimates. We staff brand ambassadors and demo crews for Downtown SA Artwalk activations, lead-capture and registration for civic and government conferences at the OC Sheriff Training Academy and Bren Center adjacencies, family-day production at the Discovery Cube and Bowers Museum, and bilingual community-activation crews across the Fourth Street and Bristol Street corridors. Roster is one of our most heavily bilingual EN/ES pools — Santa Ana is the most Latino-majority large city in OC, and our staff reflects that. All staff are 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Santa Ana
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Santa Ana venues we know.
Other character experiences we offer in Santa Ana.
IP Licensing & Custom Characters in nearby cities:
Questions Santa Ana buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Santa Ana brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Santa Ana and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Orange County and builds equity over time.
What's the timeline for a custom character build for a Santa Ana brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Santa Ana and across Orange County with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Santa Ana character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Santa Ana and Orange County. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Santa Ana W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Santa Ana is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Santa Ana today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.