Hire ip licensing & custom characters
in Irvine.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
OC corporate character work runs heaviest at Anaheim Resort District activations (where a portion of our character roster has prior Disneyland Resort and Universal training), Fashion Island and South Coast Plaza retail openings that want a branded mascot to anchor the crowd, and themed performers for murder mysteries and immersive corporate events at Newport and Irvine venues. Brand marketing teams use our characters for retail launches, family days hosted by employer brands, and themed corporate parties. Our OC character pool understands resort-district operational standards — character integrity, gesture, gait, and the boundary between IP-safe brand performance and trademarked properties. 100% W-2, AB-5 and AB-2257 compliant.
Showcraft serves Irvine and the surrounding CA area with 100% W-2 talent, full insurance, and senior captains on every event. Irvine is the corporate offsite capital of Orange County — Blizzard, Broadcom, Edwards Lifesciences, Glidewell, and the broader Irvine Spectrum tech corridor all run their major HR offsites and partner days here. We staff brand ambassadors and lead-capture for product launches in the Spectrum / Great Park business district, family days and team-building production at the Orange County Great Park, registration and check-in for corporate offsites at the Irvine Marriott and Hyatt Regency, and demo crews for healthcare-tech events at Edwards and Allergan. Roster runs heavily bilingual EN/ES with strong Mandarin, Korean, and Vietnamese pools — the actual demographic reality of Irvine, not the brochure version. All staff are 100% W-2 and AB-5 compliant.
- IP Licensing & Custom Characters dispatched anywhere in Irvine
- 100% W-2 staff (CA AB-5 / AB-2257 compliant)
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Irvine venues we know.
Other character experiences we offer in Irvine.
IP Licensing & Custom Characters in nearby cities:
Questions Irvine buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Irvine brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Irvine and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Orange County and builds equity over time.
What's the timeline for a custom character build for a Irvine brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Irvine and across Orange County with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Irvine character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Irvine and Orange County. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Irvine W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Irvine is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Irvine today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.