Hire ip licensing & custom characters
in Sunrise.
We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.
Broward corporate character work runs heaviest at Sawgrass Mills and Galleria retail openings (custom branded mascots to anchor the opening crowd), Hard Rock Hotel and Guitar Hotel brand-takeover events that want themed performers for music and entertainment activations, and themed performers for corporate murder mysteries and immersive employer-brand events in Boca Raton. Our Broward character pool is bilingual EN/ES with Portuguese and Haitian Creole sub-pools for Broward demographics. Captains run hurricane-season contingency planning and brief on outdoor heat realities for Hollywood Broadwalk and Las Olas summer activations. All staff are 100% W-2.
Showcraft serves Sunrise and the surrounding FL area with 100% W-2 talent, full insurance, and senior captains on every event. Sunrise is the high-volume retail-and-sports anchor of west Broward — Sawgrass Mills is the largest outlet shopping center in Florida, Amerant Bank Arena hosts the Florida Panthers plus a heavy concert calendar, and the broader BB&T corridor pulls steady corporate activation activity. We staff brand ambassadors and demo crews for Sawgrass Mills flagship and seasonal activations, sponsor-zone teams for Amerant Bank Arena Panthers games and concert nights, family-day production for Panthers community events, and registration crews for offsites at the Sawgrass Marriott Resort. Roster is bilingual EN/ES with strong Haitian Creole and Portuguese coverage for Broward demographics. All staff are 100% W-2.
- IP Licensing & Custom Characters dispatched anywhere in Sunrise
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
IP Licensing & Custom Characters at Sunrise venues we know.
Other character experiences we offer in Sunrise.
IP Licensing & Custom Characters in nearby cities:
Questions Sunrise buyers ask about ip licensing & custom characters.
What does IP licensing mean at Showcraft for a Sunrise brand?+
We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Sunrise and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Fort Lauderdale & Broward and builds equity over time.
What's the timeline for a custom character build for a Sunrise brand?+
Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Sunrise and across Fort Lauderdale & Broward with standard 2-3 week lead times for individual bookings.
Do we own the IP after Showcraft develops the Sunrise character?+
Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Sunrise and Fort Lauderdale & Broward. Licensing terms are spelled out in the build agreement.
Are the performers behind your licensed characters in Sunrise W-2 employees?+
Yes. Every performer who steps into a Showcraft-built licensed character in Sunrise is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.
Hire ip licensing & custom characters in Sunrise today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.