Hire production assistants
in Soho.
Reliable PAs with on-set experience for productions, photo shoots, festival operations, and brand content days.
Manhattan is the busiest single brand market in the country. Three engines in parallel: the Javits Center trade-show calendar (NRF Big Show, NY NOW, ICFF, NYCC), the financial-services corporate axis (FiDi up through Park Avenue), and the Fashion Week / retail flagship corridor (Soho, Fifth Avenue, Hudson Yards, Meatpacking). Outside Manhattan we cover Brooklyn (Williamsburg / DUMBO / Barclays / Industry City), Queens (Citi Field, USTA Billie Jean King for the US Open, LIC waterfront), and the Bronx (Yankee Stadium). NYC roster is built for on-camera stakes — working actors, Equity hosts, runway-experienced models, about 50% bilingual or trilingual talent. All staff are 100% W-2 and NY Department of Labor compliant.
Showcraft serves Soho and the surrounding NY area with 100% W-2 talent, full insurance, and senior captains on every event. Soho is Manhattan's premium-retail-flagship anchor — Broadway, Greene, Mercer, and Spring Streets host one of the densest runs of luxury and DTC flagship openings in the country, with fashion-week shows, beauty launches, and the year-round designer-flagship event calendar in constant rotation. We staff brand ambassadors and check-in hosts for Broadway / Greene / Mercer flagship openings, runway models and dressers for fashion shows at venues like Spring Studios, hospitality crews for The Mercer and Roxy Hotel brand events, and bilingual EN/ES/FR/IT teams for international fashion-house launches. Roster skews high-polish — runway-experienced models, on-camera-comfortable hosts, working actors. All staff are 100% W-2.
- Production Assistants dispatched anywhere in Soho
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
Production Assistants at Soho venues we know.
Other event staffing we offer in Soho.
Production Assistants in nearby cities:
Questions Soho buyers ask about production assistants.
What kind of production assistants does Showcraft provide in Soho?+
Set PAs, key PAs, office PAs, runners, locations PAs, and on-set logistical support for photo shoots, video productions, brand content days, and festival operations across New York City. Every PA is briefed on call-time, parking, lockup protocols, and chain of command before day-of.
Do your Soho PAs have on-set experience?+
Yes — our Soho PA roster is drawn from people who have worked productions in New York City before, not first-timers. They know set etiquette, basic walkie protocol, lockups, and craft service flow. For specialty needs (camera PA, art PA, locations) flag the department in your initial request.
Are your Soho PAs W-2 employees?+
Yes. Every Showcraft PA working in Soho is a W-2 employee with payroll, workers' comp, and general liability coverage — important for productions that need to keep talent off 1099 status. In California, that's fully AB-5 / AB-2257 compliant.
How fast can you staff PAs for a Soho shoot?+
Quote turnaround is under 24 hours. Standard fill for a Soho crew (3-10 PAs) is 3-5 days. Rush calls under 48 hours are accommodated with a surcharge — we maintain enough roster depth in New York City to fill most last-minute shoots, though selectivity drops as lead time shrinks.
Hire production assistants in Soho today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.