Hire costumed characters
in Soho.
Trained character performers in screen-accurate costumes for retail openings, family days, brand activations, and corporate events with kid-facing components.
NYC corporate character work runs heaviest at Fifth Avenue and Soho retail flagship openings (custom branded mascots and themed performers to anchor the opening crowd), employer-brand family days produced by Manhattan financial and media corporates, and themed performers (period, prohibition-era, noir, sci-fi) for corporate murder mysteries and immersive offsite events at private Tribeca and Meatpacking venues. We staff custom mascots for Javits booth activations, themed performers for Fashion Week brand parties, and IP-safe costumed characters for Citi Field, Yankee Stadium, and Barclays Center family-day brand activations. Most of our NYC character pool is working actors — comfortable on camera and in front of executive audiences. All staff are 100% W-2.
Showcraft serves Soho and the surrounding NY area with 100% W-2 talent, full insurance, and senior captains on every event. Soho is Manhattan's premium-retail-flagship anchor — Broadway, Greene, Mercer, and Spring Streets host one of the densest runs of luxury and DTC flagship openings in the country, with fashion-week shows, beauty launches, and the year-round designer-flagship event calendar in constant rotation. We staff brand ambassadors and check-in hosts for Broadway / Greene / Mercer flagship openings, runway models and dressers for fashion shows at venues like Spring Studios, hospitality crews for The Mercer and Roxy Hotel brand events, and bilingual EN/ES/FR/IT teams for international fashion-house launches. Roster skews high-polish — runway-experienced models, on-camera-comfortable hosts, working actors. All staff are 100% W-2.
- Costumed Characters dispatched anywhere in Soho
- 100% W-2 staff, fully compliant
- Comprehensive GL + workers' comp on every event
- COI naming your venue and additional insureds
- Captain on-site for events with 6+ staff
Other character experiences we offer in Soho.
Costumed Characters in nearby cities:
Questions Soho buyers ask about costumed characters.
What kind of corporate events use costumed characters in Soho?+
Retail grand openings, brand activations with family-day components, trade show booth attractors, sports promotions, company family days, and corporate holiday parties in New York City. Costumed characters pull foot traffic, anchor photo moments, and add a memorable layer to brand-led events in Soho.
What's the difference between a Showcraft character and a Characters.io character?+
Same talent roster, different lane. Showcraft handles the corporate side — brand activations, retail openings, trade show floors, and corporate family days in Soho. Characters.io handles consumer and private events. The performers are W-2 employees of the same parent company, with the same vetting and training standards.
Are your Soho character performers trained?+
Yes — every Showcraft character performer in Soho is a working actor with character-performance training (movement, in-character voice work, photo-pose discipline, guest interaction). They're not random people in costume; they're vetted performers backed by Characters.io's 18-year track record.
Are your Soho character performers W-2 and insured?+
Yes. Every character performer Showcraft deploys in Soho is a W-2 employee with workers' comp and general liability coverage. We issue COIs naming the venue and additional insureds. In California, the payroll structure is fully AB-5 / AB-2257 compliant.
Hire costumed characters in Soho today. on demand.
Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.