Showcraft
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Character Experiences · Miami

Hire ip licensing & custom characters
in Miami.

We design and develop a custom character (with story, voice, and look) that your brand can deploy across multiple events and seasons.

Miami corporate character work peaks at Art Basel (themed performers and branded mascots for sponsor activations across Miami Beach and Wynwood), Design District retail and fashion launches that want a custom mascot to anchor the opening, and themed performers for corporate murder mysteries and immersive employer-brand events in Brickell. Our Miami character pool is bilingual EN/ES heavy with a Portuguese sub-pool for Brazilian-skewing activations — frequent at Faena, Art Basel, and Brickell finance events. Captains run hurricane-season weather-contingency planning June 1 – November 30 and brief on Miami Beach outdoor heat and humidity realities. All staff are 100% W-2.

Showcraft serves Miami and the surrounding FL area with 100% W-2 talent, full insurance, and senior captains on every event. Miami is the most active year-round brand market in the southeast — and the calendar peaks hard. Art Basel takes Miami Beach for a week in December, Miami Music Week swallows Wynwood in March, eMerge Americas runs the Convention Center in spring, and Formula 1 Miami Grand Prix runs Hard Rock Stadium in May. We staff brand activations across Brickell's financial district, fashion launches in the Design District, hospitality openings on Lincoln Road and Ocean Drive, and Wynwood pop-ups during art week. Our Miami roster is ~75% bilingual EN/ES with a meaningful Portuguese-speaking pool — non-negotiable for Brazilian-skewing brand work and the Latin American buyer audience that flows through this city.

  • IP Licensing & Custom Characters dispatched anywhere in Miami
  • 100% W-2 staff, fully compliant
  • Comprehensive GL + workers' comp on every event
  • COI naming your venue and additional insureds
  • Captain on-site for events with 6+ staff
Venues we staff · Miami

IP Licensing & Custom Characters at Miami venues we know.

Miami Beach Convention Center
Bayfront Park
The Wharf Miami
FAQ · IP LICENSING & CUSTOM CHARACTERS in MIAMI

Questions Miami buyers ask about ip licensing & custom characters.

What does IP licensing mean at Showcraft for a Miami brand?+

We design and develop an original character — costume, story, voice, look — that your brand owns and can deploy across multiple events and seasons in Miami and beyond. Think of it as a recurring mascot with story DNA: the same character shows up at activations across Miami and builds equity over time.

What's the timeline for a custom character build for a Miami brand?+

Full builds (concept, design, costume fabrication, performer casting, and rehearsal) run 8-16 weeks depending on complexity. Once built, the character can deploy to activations in Miami and across Miami with standard 2-3 week lead times for individual bookings.

Do we own the IP after Showcraft develops the Miami character?+

Yes — full IP ownership transfers to your brand on delivery. Showcraft maintains the costume, casting, and performer rotations, and you can deploy the character across any market we serve, including Miami and Miami. Licensing terms are spelled out in the build agreement.

Are the performers behind your licensed characters in Miami W-2 employees?+

Yes. Every performer who steps into a Showcraft-built licensed character in Miami is a W-2 employee with workers' comp and general liability coverage. COIs name your brand and the activation venue. In California, the structure is fully AB-5 / AB-2257 compliant.

READY WHEN YOU ARE

Hire ip licensing & custom characters in Miami today. on demand.

Tell us what you're putting on. Quote in minutes, talent on-site in days. No phone tree.